Theiaura&Co. | Our Story
A Love Letter in Light
Aimee didn’t just wear jewelry — she lived it. Even as a little girl, she was captivated by the way light danced across gemstones, how a single piece could carry meaning far beyond its form. She could spend hours admiring the craftsmanship of a special piece or the subtle imperfections that made it unique.
Her husband, Drake, loved watching her in those moments — the way her eyes lit up when she discovered a beautifully designed piece. To her, jewelry wasn’t just something to see — it was something to feel. One day, he realized: What if we could create jewelry that makes others feel that way too?
That’s how Theiaura&Co. began — not as a business plan, but as a love letter.
The name comes from Theia, the Greek goddess of light. To Drake, Aimee’s passion for design carried its own kind of glow. And just like light, their jewelry wasn’t made to be locked away — it was made to be lived in.
Every piece starts with a story. Sometimes it’s a quick sketch Aimee makes during a coffee break, or a memory that warms her heart — the glow of evening light, or the way vines climb across an old stone wall. Drake works with master jewelers to bring those ideas to life, choosing stones not only for their perfection, but for their character.
“Real jewelry should have soul,” Aimee always says. That’s why every design from Theiaura&Co. carries subtle details — a hidden engraving, an asymmetrical setting, a texture that begs to be touched. Because love isn’t polished and predictable — it’s beautifully imperfect.
Today, Theiaura&Co. isn’t just about creating jewelry. It’s about capturing moments — the kind worth remembering and passing down. Because the best pieces aren’t the ones that sit in a box — they’re the ones that become part of your story.
What We Believe
Details Create Timelessness
At Theiaura&Co., we believe true luxury isn’t defined by price, but by details.
Every cut, every setting, and every layer of packaging carries our craftsmanship.
It’s this devotion to detail that gives each piece of modern fine jewelry its enduring beauty and timeless value.
Care Brings Warmth
Theiaura&Co. doesn’t just create jewelry — we create experiences.
From the spark of inspiration to the meticulous touch of our artisans, and finally to the moment you open your box, every step is filled with thought and care.
Because jewelry is more than an accessory — it’s a story we share with you, a feeling that stays close.
Quality Is Our Promise
Our promise begins with materials.
At Theiaura&Co., we carefully select sustainable, ethically sourced precious materials and uphold the highest standards of craftsmanship.
Every piece is tested for durability and designed to accompany you through life’s most meaningful moments.
For us, quality isn’t just a label — it’s our lasting promise to you.
Experience Feels Unique
At Theiaura&Co., shopping is never just a transaction — it’s a personal journey.
From the moment you enter our world, we want you to feel the difference: thoughtful service, distinctive design, and a true sense of belonging.
Every unboxing, every sparkle in the mirror, every compliment you receive — that’s the unforgettable experience Theiaura&Co. strives to create.
Company Culture & Employee Care
At Theiaura&Co., every creation carries not only craftsmanship, but also human warmth.
Our jewelry is carefully handcrafted by skilled artisans, while much of our packaging is made by members of socially vulnerable communities.
This is more than a production choice — it’s a belief. Every act of care deserves to be seen and valued. By including these individuals in our process, we aim to provide opportunities, dignity, and a sense of purpose, allowing their work to leave a meaningful imprint on every piece.
That’s why every box that reaches your hands is more than packaging — it’s a small testament to compassion and respect, crafted with intention and heart.
Social Responsibility
At Theiaura&Co., we believe jewelry is not only a symbol of light, but also of strength.
Our mission is to champion women’s empowerment, with a particular focus on supporting women entrepreneurs. Through collaborations, resources, and community initiatives, we seek to create opportunities for women to shine on their own stage.
Because to us, true brilliance isn’t only found in the jewelry itself — it’s reflected in the women whose dreams and futures it helps illuminate.